Redefining Gardening: Peat-Free and Thriving: A Collaboration Between Sipcam Home & Garden and Heart of Eden

Sipcam Home & Garden is delighted to announce a new strategic product collaboration between its award-winning ecofective® brand and premium peat-free compost manufacturer Heart of Eden.

United by a shared commitment to sustainability, innovation, and proven performance, this partnership aims to make peat-free gardening simpler, more successful, and more accessible for gardeners across the UK. By cutting through the noise and confusion surrounding peat-free growing, the collaboration offers a clear, trusted solution that drives growth, delivers reliable results, and makes sustainable gardening the easiest choice yet.

A Partnership Built on Shared Values

Sipcam Home & Garden develops effective, responsible solutions that help consumers tackle everyday gardening and household challenges. The company is best known for its ecofective® range with pesticide free plant care products designed to be safe for families, pets and wildlife. The range has earned industry recognition for innovation and sustainability, including standout products such as the award-winning ecofective® Organic Superfood, formulated specifically to enhance results when using peat free compost.

Heart of Eden is a trusted name in high performance peat free compost, offering gardeners a sustainable alternative without compromising results. Known for its quality, consistency and strong growing performance, Heart of Eden supports gardeners in making environmentally responsible choices that deliver thriving plants and healthier gardens.

Tackling the Biggest Challenge Facing the Industry

Gardening is evolving, and going peat-free is becoming essential. Garden centres are at the forefront of supporting consumers through this transition, navigating increasing choice, complexity, and confusion. Too often, uncertainty leads to disappointing results, undermining confidence in peatfree solutions.

By combining Heart of Eden’s high-performance peat-free compost with ecofective® Organic Superfood nutrition, this product package removes uncertainty and provides a proven, complementary solution that supports plant establishment, growth, and long-term health.

A Clear Route to Peat-Free Success with Products that Work Better Together

The core aim is simple: to ensure peat-free gardening delivers results gardeners can see, trust, and be proud of.

By pairing ecofective® Organic Superfood with Heart of Eden Peat-Free Compost, the collaboration shows that sustainability doesn’t mean compromise. It provides a smarter, easier route to thriving gardens benefiting both retailers and consumers alike.

Driving In-Store Success

The partnership will launch with a dedicated in-store promotion highlighting the recommended product pairing, supported by clear educational messaging. Retailers will be encouraged to promote both products together, with a special incentive available when purchased as a set.

Retail partners will benefit from ongoing support, including staff training to build confidence in peatfree recommendations, alongside impactful point-of-sale materials and dedicated display stands designed to drive visibility and shopper engagement. This joined-up approach ensures a smooth, informed, and inspiring customer journey, making peat-free growing simpler than ever.

Join the Peat-Free Movement

For more information about the collaboration, upcoming promotions, or how to get involved, please contact the Sipcam Home & Garden team at: enquiries@sipcamhg.co.uk