Sipcam Home & Garden to Champion Sustainable Gardening at Glee 2026
Sipcam Home & Garden will arrive at Glee 2026 with one of its most anticipated launches to date, a significant expansion of the award winning ecofective® Slug Stoppa range and an exciting campaign for ecofective® in 2027.
Since its debut in 2024, Slug Stoppa has become a standout success in eco friendly garden care, winning multiple industry accolades including Glee Best New Product and the prestigious GIMA Sword of Excellence.
Building on this momentum and outstanding retail performance, Sipcam Home & Garden is expanding the range with new sizes, new additions and new formats designed to make slug and snail protection even easier, more flexible and more accessible for gardeners of all abilities. The extended lineup includes larger value formats for high‑usage gardeners, and new products that enhance the effectiveness of the existing formula.
Inspiring Sustainable Gardening
Sipcam Home & Garden are also set to unveil a major 2027 consumer engagement initiative for the ecofective® brand. The “Together Let’s Grow Better on Tour” campaign will have an exclusive
preview at Glee.
Across all three days of the show, ecofective® will showcase its fully branded samples cart on-stand, giving buyers, retailers, and industry partners a preview of the interactive experience that will soon be travelling the UK. The cart will feature the ecofective® range, educational materials, and live demonstrations, offering visitors a hands-on introduction to the campaign’s consumer-focused approach. Alongside this, they will also be giving out a free handy pack of ecofective® Nourish & Bloom Granular Feed for consumers to ‘try before they buy’.
Launching officially in early 2027, the “Together Let’s Grow Better on Tour” campaign will take ecofective® on a week-long roadshow across leading UK garden centres. The tour is designed to increase brand visibility, deepen consumer engagement, and champion environmentally responsible gardening through direct, face-to-face interaction.
Sipcam Home & Garden continues to strengthen their position as a forward-thinking supplier of environmentally considerate garden care products. With a growing network of retail partners and the expanding ecofective® range, the company is earning recognition for delivering effective solutions that meet the evolving expectations of modern gardeners.
Heading to Glee 2026?
Visit stand 17A50-B51 (Birmingham NEC, 8th - 10th September 2026) for your exclusive preview as ecofective® goes on tour with gardeners favourites such as Nourish & Bloom and the extended Slug Stoppa range - Together Let's Grow Better.
Want to Read More?
Our Glee 2026 Press Pack tells all, sharing everything that is new in the world of Sipcam Home & Garden for 2027, including developments in the GET OFF® brand and a new value driven garden care offering. Select the image below to take a look!
